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Getting started

What Arasta and Kalfa AI do, and the setup steps from sign-in to your first answered customer.

Arasta adds an AI agent, Kalfa AI, to your store. Customers ask about orders, delivery, invoices, returns, products and store information — in the chat widget on your website and, if you connect it, on WhatsApp. Kalfa AI answers only from your live store data and the knowledge sources you approve. Anything it cannot resolve safely is handed to your team in the same conversation, in one Inbox.

Before order details are shown, the customer proves the order is theirs (order number and email, and usually a code sent to that email). See Order verification.

Setup in eight steps

Live in an afternoon: connect, approve the knowledge, test, go live1:24

Most stores are ready in about an hour.

  1. Sign in with your work email. The first sign-in creates your account.
  2. Create your organization (2–100 characters). You become its Owner.
  3. Add your first store: store name, platform (Adobe Commerce / Magento or Shopify), store URL, the domains the widget may load on, default language and time zone. Shopify stores are added automatically when you install the Arasta app from the Shopify admin.
  4. Choose your plan, or Skip for now. Until a plan (or a free trial) is active, Kalfa AI does not answer customers; conversations go to your team.
  5. Connect the store: Magento (paste four integration values) or Shopify (done by the app).
  6. Add knowledge (Store → Knowledge): returns and shipping policies, FAQ pages, help pages. See Knowledge sources.
  7. Set up your channels: configure and install the website chat widget; optionally connect WhatsApp.
  8. Test and invite: chat with Kalfa AI in the Playground, choose a mode per topic on the Workflows tab, invite your team and set notifications.

The Go-live checklist (Store → Go-live checklist) tracks the important steps. See Go-live checklist.

Finding your way around

The sidebar has three groups:

GroupPages
SupportOverview (what needs attention), Inbox (conversations), Analytics
SetupStores — each store has its own tab bar: Overview, Knowledge, Widget, Channels, Saved replies, Workflows, Playground, Go-live checklist
OrganizationSettings (Notifications, Members, Data & privacy), Billing, Help (this wiki and, when enabled, the help assistant)

If you belong to more than one organization, switch between them with Switch organization at the top of the sidebar. Your status (Online / Away) at the bottom tells Arasta whether you can take conversations; see Inbox.

Who can do what

Arasta has three roles: Owner, Admin and Agent. Agents work in the Inbox; Admins also manage stores, knowledge, Kalfa AI settings and the team; only the Owner manages billing. The full table is on Team, roles and invitations.

Words used in Arasta

TermMeaning
Kalfa AIThe AI agent that answers your customers.
Kalfa AI CopilotReply drafts for your team in the Inbox ("Draft with Kalfa").
HandoffKalfa AI passes a conversation to your team, with a summary.
AI resolutionA conversation Kalfa AI handled on its own that stayed resolved for 48 hours. Plans include a number per month.
Shadow modeKalfa AI writes drafts that your team reviews before the customer sees anything.
Knowledge sourceA page, FAQ or document Kalfa AI may use for store questions.
ChannelWhere customers reach you: the website chat or WhatsApp.